With rapid growth and visibility, Snapchat is fast becoming a strong social media channel to utilise in your business’ marketing strategy. TACB’s Social Media Specialist, Connie, shares her thoughts on why it’s worth developing your audience on the up-and-coming platform.
Snapchat for Business:
What to use it for:
Snapchat is an image and video messaging platform where you can send “Snaps” that are only available for a limited amount of time. These “Snaps” can be sent privately or added to your ‘story’ where they can be viewed by anyone who follows you an unlimited amount of time within 24 hours.
What are the benefits?
Snapchat offers you the chance to share un-edited, raw content giving your audience a behind the scenes look at your business, and with the addition of filters you can also have a bit of fun with the content you post.
How to put money behind it:
You can advertise on Snapchat with mobile video ads, a sponsored Geofilter or sponsored lens.
At this point in time, mobile video ads and sponsored lens are only available to larger scale brands.
The Geofilter is a fun, different way to raise brand awareness if you are willing to spend the money.
How to grow your followers:
Cross promoting your Snapchat on other platforms (such as Instagram and Facebook) can raise your Snapchat followers. It lets your current audiences know that you are sharing more ‘real-to-life’ content to Snapchat.
Be sure to follow people back so that you can keep track of the number of followers you have.