Whether you are building a professional network, looking for funding or expanding your client base, your business pitch is one of the most essential tools for success.
Often referred to as an ‘elevator pitch’, you should be able to convey what your business is and what you are hoping to achieve in the short amount of time it would take to travel in an elevator with the person you’re pitching to. Short and sweet, your elevator pitch should communicate the very essence of you and your business.
Perfecting your pitch will give you the upper hand when speaking with anyone who might be beneficial to your business. Below are our key tips on how to hone in on your key attributes and get your pitch down pat!
- Know your goal.
Has someone asked you what you do for a living? Are you proposing an idea to the company’s CEO? Are you approaching someone to invest in your business or convincing a customer that they need your service/product?
Knowing your objective is essential in determining what information you include in your pitch and how you deliver it. In other words, know what outcome you are aiming for before you start talking!
- Explain what you do.
Who are you and what do you / your company achieve? It can be effective to focus on the problems you solve and how you are beneficial to people.
- What is your USP (Unique Selling Proposition or Unique Selling Point)?
This is where you communicate how you, your service or your organisation is different from everyone else on the market. What makes you unique and worthwhile?
Are you the only salon in town that offers advanced technology such as Coolsculpting? Perhaps you are developing a product range that is sourced from a local ingredient that no one else has tapped into yet. It could be that you have 10 years’ experience in your field and are highly qualified.
Your pitch should highlight what separates you and your business from anyone else in the industry.
- Time yourself.
An ‘elevator pitch’ should be delivered within 20-30 seconds – about the time it takes for an elevator ride.
Short and snappy, you should be able convey the essence of you and/or your business quickly and succinctly. This will provide the best impact on your listener before they get bored and their attention wavers or you shut the conversation down with short abrupt sentences that don’t generate engagement.
- Practice makes perfect.
Allow your pitch to become second nature; it should roll off your tongue without effort. Being able to tell someone about you and your own worth should not be difficult or seem forced, but shared with enthusiasm which allows your passion to shine through. Of course, this isn’t about encouraging arrogance! It’s all about being proud and confident of what you do and have achieved. When you no longer have to stress about the words coming out correctly, your authenticity will shine through.
Remember, you want to inspire interest in what you have to say. This means that you need to tailor the pitch to whoever is listening, not to yourself. Let them be intrigued by pitching to everyone’s individual values; everyone will be attune to their own sense of ‘What’s in It For Me?’ so be aware of where you might fit with them, not the other way around!
Are you ready work on your ‘elevator’ pitch?
Share your own in the comments below!